Restickable StickleMe’s are especially useful because they are easily applied and removed without damage to the car. This means they can quickly be swapped out for a new advertising campaign to keep a company’s image fresh and unique. The price point is at least 50% less expensive than long-lasting vinyl. Allowing companies to justify refreshing annually. Today, more people than ever are faced with long commutes. For many, time spent on the road and in traffic has steadily been increasing. This can be an excellent time to get your message across to a captive and bored audience. Cars in our society are present everywhere we go, from shopping malls to the drive-thru. This makes vinyl vehicle graphics and vinyl window graphics an excellent way to keep your product or service on the consumer’s mind in every environment.
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Research has shown that mobile billboard systems such as vehicle graphics can perform at a stunning 94% to 97% recall rate, which is over twice as effective than a traditional billboard. In addition, almost 100% of respondents surveyed believed that the use of these mobile graphics was more effective than a simple billboard. A separate report found that sales increased over 100% during a mobile graphic campaign. Mobile graphics such as vinyl vehicle wraps have been shown to be far more noticeable and memorable than traditional advertising techniques.
Due to the very nature of mobile advertising, vehicle advertising stickers can be introduced to a multitude of environments and demographics with ease. By simply driving to a new area, a company can reach many more viewers than a traditional stationary advertisement.
This benefit also makes it extremely cost effective. Rather than spending a large amount of money buying a myriad of billboards in different locations, a single car with vinyl graphics only involves the initial cost of the graphic wrap. This means that vinyl vehicle advertising has an incredibly low cost per impression compared to other methods of advertisement.
Despite the clear benefits of this advertising technique, not many businesses have adopted the use of vehicle graphics yet. This means that those who do still have the opportunity to stand out among the crowd before this type of advertising becomes commonplace. A flashy repositionable vehicle advertisement could be the investment of a lifetime for new startups and established companies alike.