Description
Custom Labels for Every Product and Package
Custom labels are one of the fastest ways to give your products a polished, professional look. Whether you need sticker labels for jars, bottles, boxes, bags, or shipping packaging, Sticker Genius prints roll labels in any size, shape, and color to match your brand. Our printed labels on a roll are built for high-volume use and easy peel-and-stick application. Every roll is printed in full color at no additional cost per color, so your gradients, photographs, and detailed logos come through sharp and vibrant.
Roll Labels vs Sticker Labels on Sheets
Wondering whether to order roll labels or sticker sheets? Roll labels are ideal when you need a single design applied quickly across many products. They peel faster and stack neatly on a roll. Sheet labels are better when you want multiple designs on one page or need smaller quantities of several variations. Not sure which format fits your project? Contact our Stickologists and we’ll help you figure it out.
Custom Sticker Rolls for Branding and Merch
Custom sticker rolls aren’t just for product packaging. Many of our customers order a custom roll of stickers for brand giveaways, event handouts, retail countertop dispensers, and promotional merch. A roll of stickers is an easy, cost-effective way to get your logo into the hands of customers who will stick it on laptops, water bottles, and notebooks. We print custom round stickers on a roll for easy dispensing alongside square, rectangle, oval, and contour-cut shapes.
Label Materials and Adhesive Options
We offer three material and adhesive combinations for our roll labels:
Paper Labels (Permanent Adhesive) — A cost-effective option with a natural paper look. Great for food packaging, handmade goods, and retail products.
Vinyl Labels (Permanent Adhesive) — Durable and moisture-resistant. Holds up in refrigerators, coolers, and outdoor environments.
Vinyl Labels (Removable Adhesive) — Peels off cleanly with no residue. Ideal for temporary labeling, inventory rotation, and seasonal promotions.
All label materials can be finished with a Gloss, Matte, or No Laminate option depending on the look you want. If you plan to write on your labels with a marker or pen, we recommend ordering without laminate for the best ink adhesion. If you’re unsure which material to choose, we recommend requesting one of our free sample packs or contacting our customer service team to make sure you’re ordering the right product for your needs.
Custom Shape Labels at No Extra Cost
Every roll label order can be die-cut to a custom shape with no hidden setup or die plate fees. Choose from circles, ovals, squares, rounded rectangles, or upload your own cut path and we’ll match it exactly. This is the same contour-cut process we use across all of our custom sticker materials.
Popular Label Applications
Food and beverage product labels for jars, bottles, cans, and pouches. Craft beer labels and brewery branding. Candle labels and cosmetics packaging. Shipping and address labels. Name tag labels for events and offices. Inventory and organizational labeling. Brand logo stickers for giveaways and merch.
Frequently Asked Questions
What is the difference between a sticker and a label?
Functionally they are very similar. Labels are typically used for product identification, branding, or packaging and are applied to a specific surface as part of the product. Stickers tend to be more general purpose — promotion, decoration, or giveaways. At Sticker Genius, we print both on the same premium materials.
Can I get waterproof labels?
Yes. Our vinyl label options with laminate are moisture-resistant and hold up well in refrigerators, coolers, and wet environments. For full waterproof performance, we recommend permanent vinyl with gloss laminate.
How many labels come on a roll?
That depends on the label size and your order quantity. We wind your labels on rolls sized appropriately for your order. If you have specific requirements, include them in your order notes during checkout.
Please review our file requirements to prevent delays on your order.




Kristi Robinson –
Sticker Genius made me exactly what I wanted. Personalized mailing labels to help me stand out in the crowd. Design team gave me color, font and shape options that I would not have put together on my own. Would highly recommend this team for your sticker needs.
Ritu Chaurasia –
Sticker Genius has quite an impressive process in place for ordering the stickers. We were very pleased with timely communication from the customer service team. I would highly recommend it to anyone who wants to try their services
Annemarie Reardon –
The Sticker Genius roll labels were noteworthy for several reasons. Ease of ordering, timely communication, and outstanding product. Very pleased. So much so we are placing an additional product order.
Kyle –
Sticker Genius makes the process so easy and the stickers always turn out perfect! I’m recommending them to anyone and everyone! I can’t say enough good things about them!
Stacey Kirkey –
10/10 recommend. The labels look very professional and are easy to use and re-stick when necessary.
Paige –
The stickers turned out excellent. No more hand writing price tags!!
Aaliyah (verified owner) –
The team at Sticker Genius is so helpful with any need you may have. My stickers turned out great, and they were very knowledgable about the product and the files that need to go with them. Wold 10/10 recommend!