Guide To File Types
Hello! Welcome to the first installment of Sticker Education. This video is meant for people who are not too familiar with design file types, and would like a quick summary of the two main file types associated with most of our projects. The goal is for you to understand the difference between vector and raster style graphics when uploading your designs to us.

Vector & Raster File Types

Vector and Raster Graphics

Vector Graphics
A vector graphic is made up of scalable lines and shapes. Because these graphics made up of nodes, shapes & paths rather than pixels, vector graphics can be scaled to any size without losing quality. Vector graphics are also normally are very small in file size.
Vector file types: ai, pdf, eps, svg

Raster Graphics
Raster file types are pixel based graphics. Pixels graphics are little squares that make up the image. Any type of photograph or raster graphic is made up of pixels and the resolution of images are measured in ppi (pixels per inch) or dpi (printed dots per inch). The higher the ppi or dpi and larger dimensions for your image or design the better it will print.
Raster file types: jpg, png, gif, tiff, raw, psd

**Due to variations in acceptable standards with raster-based prints. We cannot guarantee the print resolution will meet your qualifications unless you supply us with a high-resolution raster graphics. In some cases, our graphic designers can vectorize your logo or design if you need a file in a more scalable format.

What Do The File Names Stand For??

.jpg or .jpeg (Joint Photographic Expert Group)

.png (Portable Network Graphics)

.ai (Adobe Illustrator)

.psd or .psb (Photoshop Document)

.pdf (Portable Document Format)

.eps (Encapsulated PostScript)

.tif or .tiff (Tagged Image File Format)

.indd (Adobe InDesign Document)

High-Resolution Files (DPI Guidelines)

For best print results it’s recommended to use higher resolution raster graphics. A minimum of 300 dpi (dots per inch) should be used as a general guideline for your raster-based files. Sometimes referred to as PPI (pixels per inch). It is recommended to always check your file image resolution before submitting by zooming into 100% and examining the image. This allows you to see pixel resolution at the same size as it will be printed. You can check your documents dpi level in Photoshop by clicking on “Image > Image Size” in the menu bar. DPI or PPI is referred to as resolution.

**Sticker Genius will accept all levels of dpi just be aware that if you submit a file with low-resolution it will most likely have some pixelation and/or blur. We will do our best to analyze your file the best we can to let you know how well it will print.

Good and Bad Image Pixelation

In conclusion, we prefer VECTOR files for a majority of our projects. It will also produce the best print results and the fastest turnaround time for your project. Although, we’re very flexible at Sticker Genius, and will accept almost any file type. Some custom products require different file types. If you’re unsure if your file meets our requirements, you can always contact our team of Stickologist and they can assist in letting you know if your file will print.

Need More Assistance With Your File?
Call us at 855-784-2553

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