In an era where there are e-commerce stores, TikTok shops shipping nationwide, and unboxing videos going viral on YouTube…retailers are having to do more than ever before to stand out. From the products they sell to how they ship their items, it’s all about enhancing the customer experience to retain current customers and to hopefully gain referrals, too.

That includes unique unboxing experiences and custom packaging stickers to make your delivery that much more memorable for the recipient. Wondering how you can implement a “wow” factor with every order you ship? This is the guide for you! Here, we’ll cover how custom packaging stickers are a cost-effective way to enhance your store’s customer satisfaction. 

Creating an Unboxing Experience 

When you go a step above and beyond a regular shipment, you’re not only getting the goods to their purchasers but creating a memorable unboxing experience. This enhancement can not only increase repeat purchases and brand loyalty, but also shareability through user-generated content (UGC), too. 

From the first time it lands in their hands to them unveiling their purchase, premium packaging immediately enhances customer perception, which creates a higher brand value overall. A part of this reveal comes from small details like the tissue paper you use to wrap the item, or the filler you add to the package, and even the small stickers that keep it all together. 

Custom Packaging Stickers: A Simple Addition with Big Impact 

Custom packaging stickers are one cost-effective way e-commerce and specialty stores are making a significant impact on shipment delivery. These stickers are adhered to the shipment's item, either keeping the tissue paper wrapped around it tightly, or as a way to open up inner packaging. 

The most common stickers to make a big impact on the customer’s experience include logo stickers, or thank you stickers as an extra touch and reminder of who they bought from. Beyond, seal stickers can be customized to specific collections, trends, or brand sayings, to personalize and enhance the experience that much more. 

In the end, by adding sophisticated or straightforward stickers to your packaging routines, your brand can better: 

• Reinforce brand identity with logos, colors, etc., to nurture brand loyalty. 
• Add a "special touch" without major cost.
• Provide versatility for seasonal or limited-edition branding
• Set your brand apart from the competition 

E-Commerce Packaging Trends to Watch

In the world of e-commerce, there are always trends to keep up with, from social media promotion to website navigation to packaging. So, what are some of the latest custom packaging sticker trends to keep your eye on for the ultimate unboxing experience? Here are the most popular sticker trends to consider today: 

• Eco-friendly designs: If you’re an earth-friendly forward brand, consider using recycled materials or biodegradable stickers for your packaging to impress your target audience. 
• Minimalist branding: No matter the application or purpose, minimalist branding is in, attracting repeat purchases with clean, modern looks that appeal to premium markets.
• Interactive packaging: Put your customer packaging stickers to good use by adding a QR code or other interaction tool for call-to-actions that customers desire, like discounts or loyalty programs.

No matter what you choose, ensure that the trend or custom packaging sticker type aligns with your brand and enhances the unboxing experience in some way.

Design Psychology: How Stickers Influence Perception

Of course, don’t forget to integrate sound design psychology into your custom sticker design. Color alone can influence mood and brand perception; for instance, calm blues evoke trust and serenity, while energetic reds create excitement and urgency. Beyond visuals, the tactile satisfaction of peeling and unsealing a sticker adds an interactive element to the unboxing experience, transforming a simple delivery into something more memorable. 

This small, intentional detail can also create a “gift-like” feeling, making customers feel as though they’re unwrapping something special rather than just opening an order. Together, these subtle psychological cues elevate e-commerce packaging, helping brands convey quality, care, and personality in a way that leaves a lasting impression.

Social Media Impact: Unboxing as a Shareable Moment

We’ve all seen the unboxing videos come through our feed, no matter our preferred platform. From Instagram to YouTube, Facebook to TikTok, unboxing packages is a whole new trend that e-commerce retailers are taking advantage of. Adding a sticker to this moment can increase your brand’s chance of “Instagrammability,” where you could invoke the exact desires of someone watching. 

As previously mentioned, user-generated content (UGC) is highly effective for word-of-mouth or organic marketing when done so positively. This involves customers tagging brands in unboxing videos, and then sharing each item they purchased and their initial thoughts and feelings about it. 

Pro tip? Use unboxing experiences to the fullest, and design custom packaging stickers that encourage social sharing, such as adding hashtags for the user to use, or adding a cute or funny phrase that they’ll be sure to highlight during their video. 

Using Customer Testimonials to Build Trust

If you’ve been an e-commerce store owner or retailer for some time, you know how far a customer testimonial can go in inspiring other purchases. Testimonials are a powerful tool to build trust, and using thoughtful packaging for your orders often encourages customers to write one. 

Again, when you go the extra mile with custom stickers or well-presented orders, customers are more likely to leave glowing reviews and even mention how beautifully their package arrived. Adding small, branded touches like a “Packed with love by [insert your brand here!]” sticker can spark positive emotions that translate into social proof. 

These details not only elevate the unboxing experience but also encourage customers to share their delight in reviews or on social media. Highlighting these testimonials on your website or featuring real customer quotes in your content reinforces credibility and shows prospective buyers the value of investing in quality packaging.

How to Choose the Right Sticker Style for Your Brand

Finally, to finish our guide, how can you choose the right sticker style for your brand? There are a few things to consider before you begin designing. Here’s a list of factors to consider, when selecting a design and vendor for your supply: 

• Size, shape, and finish: Choose a style that aligns with your brand’s visual identity, such as matte or glossy, and ensure the colors you select match your brand.
  
• Design style: If you’re a luxury or premium brand, consider a sleek or minimalist design or font, while if you’re a lifestyle or quirky type of brand, opt for something more playful that best captures the image and identity you’re looking to convey.
  
• Supplier: Choose a reputable vendor to partner with for the best printing quality, versatility in design, and pricing for bulk custom orders. 

Custom Packaging Stickers: Small Detail with Big ROI

All in all, custom packaging stickers are a low-cost way to make a high impact with customers for e-commerce and retail brands. In today’s modern day and age, the unboxing experience ranks high for increasing customer loyalty and brand reputation through customer testimonials, user-generated content, and beyond. 

If you’re ready to take your business to the next level, begin exploring custom stickers for your packaging fulfillment. Look no further than Sticker Genius, the leading sticker vendor for e-commerce and retailer businesses. Sticker Genius is your one-stop shop for all things stickers and promotions, with cost-effective pricing and quality materials. Learn more or begin printing your custom packaging stickers for the ultimate unboxing experience, now.